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Every business needs to show signs of life to be attractive to customers. A directory profile that contains wrong information or shows dated information or lack of attention sends a negative message to customers. Online directories do not need a lot of maintenance, but they do need some attention from time to time.
One of the principal values of online directories is their interactive capability. People can ask questions and leave comments. You must actively monitor message activity and respond quickly to every message. Positive and negative comments all require a response and both types can demonstrate how outstanding customer service is to you. Being an independent publishing channel, comments left on directory websites are seen, to be honest and factual and given more credibility any testimonial material you might post on your site directly.
Other activities you can do to change directory listing content is to add new images, update business hours at holiday times, update product and service descriptions and promote special offers.
Learn more about Online Directories for your business in our free report.
Our Done-For-You online business directory service provides you with a spreadsheet of all the directories your business has been listed together with your account details so you can log in and manage your listing whenever you want. We also show you how to stimulate customer involvement in your preferred directories to help improve business and to provide an independent endorsement of your products and services.